Integrated Audience Data Platform

Omeda’s Integrated Audience Data Platform is designed for media, audience, and marketing professionals to unify workflows, manage first-party data, and accelerate audience growth and revenue. It combines Customer Data Platform (CDP), marketing automation, channel engagement, and subscription management into one command-and-control center.

Features

• Unified platform for aggregating and activating first-party audience data
• Built-in email performance and deliverability management
• Headless Email API for seamless integration
• Customizable paywalls, registration forms, and content gates
• Automated billing, invoicing, and auto-renewals
• Privacy-compliant data collection and consent management
• SOC 1 & 2 and PCI DSS Level 1 certified for security

Capabilities

• Customer Data Platform (CDP): Aggregate siloed data for a complete audience view
• Dynamic Audience Segmentation: Automatically segment audiences based on behaviors and engagement
• Anonymous Audience Conversion: Convert unknown visitors into subscribers using progressive profiling
• Marketing Automation: Deliver personalized, automated communications across email, SMS, social, and direct marketing
• Workflow Automation: Orchestrate campaigns and data from a single dashboard
• Multi-Channel Campaign Orchestration: Integrate display and social media advertising for cohesive experiences
• Subscription Management: Manage multi-product subscriptions, automate renewals, and streamline payments
• Data Privacy & Governance: Built-in compliance tools for consent, anonymization, and PII removal

Benefits

• Efficiency: Consolidates disjointed tech stacks and workflows into one platform
• Revenue Growth: Converts unknown visitors to known subscribers and increases lifetime value
• Personalization: Delivers tailored experiences across multiple channels
• Compliance & Security: Ensures data privacy and regulatory compliance
• Scalability: Supports growing media businesses with robust automation and integrations
• Improved Engagement: Enhances email deliverability and audience interaction through trusted tools