Overview The product from Perpetua is a SaaS solution designed to help brands advertise their products on Instacart and other marketplace platforms. It enables users to create, launch and optimize sponsored product ads quickly, and gives a unified view of campaign, keyword and product performance across channels. The platform emphasizes goal-based automation (set a target ROAS, budget, etc.), algorithmic bidding, budget pacing, always-on optimization, and multi-marketplace intelligence.

Features and Capabilities:

• Goal-Based Automation: Set business outcomes (e.g., market-share growth, awareness, profitability) and the system builds campaigns to meet them.
• Always-On Optimisation & Algorithmic Bidding: AI-driven bids and budget adjustments to hit target ROAS/ACOS, reducing manual campaign management.
• Holistic Multi-Marketplace Reporting: Unified dashboard for campaign, keyword, and product performance across channels like Instacart, Amazon, and Walmart.
• Keyword & Placement Efficiency: Identifies high-conversion keywords and manages bids based on likelihood to convert and current performance.
• Channel-Specific Optimisation (Instacart): Tailored for Instacart's ad formats (e.g., Sponsored Products) including browsing, search, and non-search placements.
• Agency & Growth-Brand Capabilities: Supports white-label dashboards, enterprise integrations, tailored onboarding, and support for agencies and large brands.
• Scalability & Efficiency: Enables brands to scale ad spend while maintaining efficiency and control, reducing manual workload.