Overview

ShareThis offers a SaaS‑based behavioural data platform that captures real‑time digital signals from millions of websites globally, then transforms them into audience segments, propensity scores and insights for targeting, activation and personalization. The service emphasises scale (billions of monthly events), privacy compliance, and easy integration for marketers and publishers seeking to understand and activate user intent across channels.

Features and Capabilities

• Audience segmentation & activation: Pre‑built audience segments (1000+ off‑the‑shelf) ready for activation on 40+ programmatic platforms; custom audiences can be built based on real‑time intent signals.
• Real‑time behavioural data engine: Data captured from millions of domains, processed via machine learning / NLP to extract meaning and context; scale metrics: ~1.5 billion users, ~18 billion monthly events.
• Insights & analytics: Ability to monitor shifting consumer behaviour, evaluate campaign impact, track competitor/market changes, deepen customer intelligence.
• Enrichment & personalization: Append predictive attributes, propensity scores or intent signals to existing customer or prospect data for improved personalization or targeting.
• Compliance & privacy design: Commitments to data transparency and privacy, support to address deprecation of third‑party cookies and future‑proof identity solutions (e.g., their “Atlas Global ID”).