InMarket Measurement is a unified, AI-driven platform designed to help marketers plan, measure, and optimize media spend with precision. It bridges the gap between daily campaign activities and long-term marketing mix modeling (MMM), offering real-time incremental media outcomes. The platform integrates omnichannel campaign and sales data to deliver actionable insights at scale, enabling smarter, faster decisions and driving real-world commerce outcomes.

Features

• Unified Measurement Platform: Combines strategic planning and in-flight campaign optimization in one tool.
• AI-Powered Media Mix Modeling: Simulates budget shifts and predicts sales impact in real time.
• Omnichannel Data Integration: Automatically aggregates campaign and sales data for weekly cross-channel views.
• Lift, Conversion & Incrementality (LCI®): Proprietary scorecard to optimize campaigns and reduce media waste.
• Visit Stream: Daily visitation data feed for real-time optimization across media platforms.
• Closed-Loop Incrementality: Accurately attributes visits, sales, and iROAS.
• Multi-Publisher Measurement: Validated across 350+ media platforms.
• Granular Reporting: Store-level conversion insights and cross-channel attribution clarity.
• Performance Intelligence at Scale: Covers retailers, brands, channels, and platforms.

Benefits

• 11x Improved Media Effectiveness (Source: InMarket & CMO Council, June 2023)
• ↑ 25% Repeat Store Visits (Source: Forrester Research, July 2021)
• ↑ $40 Return on Ad Spend (Source: Forrester Research, July 2021)
• Real-Time Optimization: Make faster decisions with AI-powered scenario planning.
• Consistent Data: Leverage a single source of daily conversion data across all media activations.
• Reduced Ad Waste: Optimize in-flight campaigns based on actual visits and sales.
• Validated Attribution: Trusted by top brands and retailers for accurate media impact measurement.
• Scalable Insights: Supports performance tracking across diverse platforms and industries.