InMarket InSights is a real-time intelligence platform that transforms scaled commerce data into actionable brand, market, and competitive insights. Designed to help marketers uncover strategic growth opportunities, it delivers tailored analytics across consumer behavior, visitation, purchase patterns, and retail media performance. With over $2.1 trillion in annual retail sales data and $112 billion in item-level receipt transactions, InMarket InSights empowers brands to make smarter decisions and optimize outcomes.

Features

• Actionable Insights Suite: Analyzes key consumer behaviors across critical categories.
• Deeper Consumer Insights: Reveals unique characteristics and traits of target audiences.
• Real-Time Market Insights: Identifies new expansion and growth opportunities.
• Robust Retail Media Insights: Provides visibility into retail media network investments.
• Detailed Purchase Insights: Tracks brand preferences, loyalty, and purchase cycles.
• Precise Location Insights: Activates based on customer usage patterns (active, lapsed, lost, low-usage).
• Custom Insights: Tailored analytics designed for specific brand needs.
• Segmented Consumer Profiles: Includes value seekers, cash shoppers, private label switchers, seasonal shoppers, and more.

Benefits

• Strategic Growth Enablement: Helps brands uncover and understand their best prospects and customers.
• Optimized Campaign Performance: Supports targeting and activation strategies with high-impact insights.
• Improved iROAS: Drives measurable outcomes, such as increased engagement and sales lift.
• Competitive Advantage: Offers unique intelligence to outperform market benchmarks.
• Scalable Intelligence: Supports brands across industries with millions of terabytes of data.
• Real-Time Decision Support: Enables timely and informed marketing and business decisions.