InMarket GeoLink is a self-serve ad platform designed to activate location-based consumer connections with precision and scale. It leverages first-party location data and proprietary Location Score Technology to ensure accurate targeting, high engagement, and reliable analytics. GeoLink supports omnichannel campaigns across mobile, desktop, and connected TV (CTV) devices, helping brands drive foot traffic and increase sales.

Features

• Location-Based Engagement: Self-serve access to omnichannel activation solutions using real-time location data.
• Exclusive Premium Inventory: Scaled reach to millions of Comscore-verified users across the consumer journey.
• Integrated Measurement: Built-in attribution to track media impact on foot traffic, purchases, and more.
• Dedicated Support: In-house campaign control with optional setup assistance.
• Location Score Technology: Machine learning evaluates location accuracy before bidding, eliminating wasted impressions.
• GeoAudiences: Combines block-level location targeting with demographics, behaviors, and interests.
• GeoFence: Targets users at specific points of interest, including own or competitor stores.
• GeoRetargeting: Re-engages consumers based on recent or frequent store visits to build loyalty and capture market share.
• Moments Activation: Access to InMarket’s real-time Moments solution, averaging 6x industry benchmark engagement.

Benefits

• High Performance: GeoLink achieved 4.6x higher CTR than a leading DSP in side-by-side campaign tests.
• Cost Efficiency: Delivered 38% overall cost savings compared to an industry-leading DSP.
• Scalable Reach: Covers 200M+ mobile, 190M+ desktop, and 110M+ CTV devices.
• Precise Targeting: Location Score Technology ensures accurate ad delivery and minimizes fraud.
• Real-Time Optimization: Enables dynamic campaign adjustments based on location and behavior data.
• Improved ROI: Proven to outperform traditional DSPs across multiple industry verticals.