InMarket Audiences is a performance-proven audience segmentation solution that leverages real-time, predictive data to help brands reach consumers based on true buyer motivations. Powered by over $2.5 trillion in anonymized credit card transactions, 200 million+ location-based users, and $136 billion+ in item-level receipt data, InMarket enables marketers to build custom audiences and activate campaigns across omnichannel platforms.

Features

• AI-Powered Predictive Data: Spot shifting consumer behavior and evolve targeting strategies in real time.
• GeoType® Personas: Proprietary machine-learning technology builds rich personas using 1,000+ online and offline attributes.
• Custom Audiences: Tailored to brand KPIs, verticals, and seasonal needs.
• Private Marketplaces (PMP): High-performance, scalable audience activation.
• Syndicated Segments: Access to 2,500+ off-the-shelf intent, location, and commerce audiences.
• Omnichannel Activation: Instantly deploy audiences across any Demand Side Platform (DSP).
• Commerce Data Integration: Includes visitation, cross-shopping, demographics, purchase intent, and more.

Benefits

• Unparalleled Reach: Engage consumers based on what they buy, where, when, and why.
• Real-Time Optimization: Adjust campaigns dynamically with predictive insights.
• Precision Targeting: Reach ideal customers using a blend of behavioral, transactional, and psychographic data.
• Performance Lift: Proven to outperform benchmarks by 3.7x (Source: Wordstream US Google Display Benchmarks for Mobile Media).
• Scalable Solutions: Suitable for brands of all sizes and industries.