InMarket Activation enables brands to build connected commerce experiences across every media channel. Powered by AI-driven predictive reach and scaled real-time engagement, it delivers continuous in-flight media optimizations tailored to brand KPIs and guarantees minimum incremental Return on Ad Spend (iROAS). The platform empowers marketers to own the entire path to purchase and engage consumers at the most receptive moments.

Features

• Omnichannel Activation: Optimize media across every channel, screen, and device.
• AI-Powered Preceptivity: Predictive audiences reach consumers throughout their commerce journey.
• Real-Time Engagement: Deliver ads when consumers are most receptive, not post-purchase.
• InStore Moments Experience: Create hyper-relevant, interactive brand experiences as shoppers enter stores.
• InHome, InPath, InStore, InHand Moments: Engage users at various stages of their shopping journey.
• Performance Optimization: Continuous in-flight adjustments to meet brand KPIs.
• Guaranteed iROAS: Minimum return tailored to each brand’s program.

Benefits

• 5x Increased Engagement: When using InMarket Preceptivity with InMarket Moments (Source: InMarket Internal Performance Report, Q1 2024).
• 6x Above Industry Benchmark: Average engagement exceeds Wordstream US Google Display Benchmarks for Mobile Media.
• Predictive Reach: Engage buyers just before their next shopping trip.
• Intent Boosting: Deliver media at the right time and place to increase purchase intent.
• Reduced Ad Waste: Ads are served when consumers are most likely to act, minimizing spend inefficiencies.
• Real-World Outcomes: Proven results like >$5 iROAS and >$3M incremental sales in campaigns (e.g., Danone seasonal campaign).