Overview

Meltwater’s Influencer Marketing (Klear) is a comprehensive platform designed to streamline influencer relationship management and campaign execution. It enables brands to identify and evaluate relevant creators using AI-driven search and audience insights, ensuring partnerships with influencers that truly align with brand goals. The platform centralizes campaign planning, communication, content management, and reporting, giving marketing teams a single place to coordinate global influencer activities. With built-in fraud detection, cross-market workspaces, and robust analytics, organizations can scale influencer programs while maintaining authenticity and measuring ROI in real time.

Features and Capabilities

• AI-powered discovery: Advanced topic, text, and image search with detailed filters to identify creators who demonstrate genuine influence and audience alignment. Includes audience demographics, true reach, and engagement metrics for more accurate selection.
• Influencer CRM & communication: Provides a centralized workspace with messaging tools, allowing brands to invite, brief, and collaborate with influencers efficiently. Campaign-specific inboxes streamline communication across multiple creators.
• Campaign management & briefs: Facilitates campaign creation, activation, and tracking. Marketers can share briefs, manage approvals, oversee deliverables, and coordinate digital assets directly within the platform.
• Measurement & analytics: Delivers real-time dashboards and exportable reports highlighting key performance indicators such as engagement, reach, conversions, brand awareness, and overall campaign ROI.
• Audience & fraud checks: Offers built-in validation to verify follower authenticity, helping brands avoid fake or low-quality influencers and ensure campaigns reach the intended audience.
• Multi-brand / multi-market workspaces: Supports collaboration across different brands, regions, and product lines with role-based access, making it easy to scale influencer initiatives globally.
• Competitive benchmarking: Enables comparison of influencer performance and campaign impact against competitors, offering visibility into market position and share of voice.
• Platform integrations & training: Connects seamlessly with Meltwater’s broader social and media suite, while offering onboarding resources and certification programs to help teams adopt influencer marketing best practices.