Reach new audiences & foster authentic customer engagements

Develop impactful strategies to authentically increase brand visibility, connect with new audiences and create synergy across your social media with Sprout’s Influencer Marketing platform.

Develop your influencer strategy

• Competitive Analysis
• Track, measure and understand your competitor’s social media presence to learn and refine your strategy.
• Trend Reports
• Get a comprehensive, real-time overview of trending products, personalities or events.
• Industry Analysis
• Find the creators talking most about your industry, the topics they discuss and the platforms they’re posting on to stand out and make a big impact.

Find the right creators

• Creator Discovery
• Select from 50+ filters to discover the perfect match to build an authentic brand-influencer relationship.
• Content Health
• Evaluate and compare influencers’ engagement by platform, content, post-type and other metrics.
• Affinity Engine
• Identify creators whose audiences have a predisposed interest in your brand using our proprietary machine learning algorithm.

Activate campaigns

• Influencer CRM
• Build and manage customizable lists of partners and prospective partners by labeling creators by use case, location, brand fit and more!
• Modular Workflow
• Align workflows to your organization’s unique processes to scale influencer outreach in one central location.
• Approvals
• Streamline and manage content submissions and approvals between your organization and your partners using the Creator Hub.

Measure your perform­ance

• Modular Campaign Summary
• Automatically populate campaign performance data into an all-encompassing report that can be edited to glean deeper insights.
• Report Builder
• Create customized reports based on your needs or select from a library of template designs.
• Link Tracking
• Understand traffic and conversions by using affiliate links UTMs or pixels.