Influ2 Platform

Influ2 is a person-based B2B advertising platform that enables marketing and sales teams to target specific decision-makers with personalized ads across multiple channels. It delivers contact-level engagement insights, aligns outreach with buyer intent, and connects ad performance directly to revenue impact.

Features

• Contact-level ad targeting using CRM data
• Real-time engagement tracking per individual contact
• Buyer journey mapping for stage-specific messaging
• Cohort builder for dynamic audience creation
• Revenue attribution and pipeline reporting
• Integration with Salesforce, HubSpot, Outreach, Marketo, and more
• SOC2 Type II certified data protection
• Multi-channel ad delivery (LinkedIn, Google, Facebook, Amazon, etc.)

Capabilities

• Identify and engage named buyers across platforms
• Generate actionable intent signals from ad interactions
• Align sales and marketing outreach with buyer behavior
• Deliver tailored messaging based on buying stage
• Quantify ad influence on pipeline and closed-won deals
• Enable enterprise-level ABM strategies with precision targeting
• Support GTM teams with unified contact-level visibility

Benefits

• Increased conversion rates through personalized outreach
• Reduced media waste by focusing on high-value contacts
• Enhanced sales alignment and prioritization
• Improved ROI through measurable revenue impact
• Faster deal acceleration and pipeline growth
• Greater visibility into buyer interest and engagement
• Seamless integration into existing marketing and sales workflows