INCUBATE offers a structured approach for organizations to confidently explore disruptive or transformational ideas, mitigating the common trap of treating high-uncertainty innovation as business as usual. The platform equips discovery teams with simple, effective tools designed to deal with uncertainty, guiding them through a process of validating ideas' potential, fostering a culture of experimentation, and capturing critical learnings to build knowledge. It emphasizes a "look before you leap" philosophy, ensuring that the next step after selecting an idea isn't immediate implementation. Instead, teams are guided to assemble a discovery team, clearly define the idea's purpose and value proposition from the outset, and agree on key constraints, objectives, and desired impacts. A core function is mapping underlying assumptions, helping teams focus on what needs to be true for an idea to succeed, prioritizing validation based on certainty and impact, and determining if the initial vision remains promising or if the idea is flawed. INCUBATE facilitates running relevant experiments, which can include MVPs, prototypes, or customer interviews, to ascertain an idea's worth. At the conclusion of each experiment, teams report on learnings, surprises, and proposed next steps. The platform also helps lower risk by enabling teams to prioritize potential pitfalls based on impact and likelihood, create response plans, and assign responsibilities. All project information, discussions, and files are centralized in a shared workspace, preventing fragmentation and enhancing team collaboration. Furthermore, INCUBATE integrates inspiring methodologies such as Discovery-driven planning, Business Model Generation, Lean Startup, Jobs to be Done, Customer Development, and Value Proposition Design to systematically convert assumptions into knowledge and ensure value creation for all stakeholders.

Features & Benefits

• Systematic Idea Exploration
  • Provides a structured way to explore ideas with a high degree of uncertainty, ensuring a shared workspace for idea development and modern, unobtrusive tools.
• Define Purpose and Value Proposition
  • Ensures a clear mission for every idea from the outset.
  • Establish the purpose and value proposition.
  • Agree on key constraints, objectives, and key results.
  • Model targeted qualitative and quantitative impacts.
• Map Underlying Assumptions
  • Helps teams focus on critical assumptions that need to be true for the idea to work.
  • Prioritize assumption validation based on certainty and impact.
  • Validate the initial vision or identify flaws.
• Run Relevant Experiments
  • Offers a structured approach to testing critical idea assumptions through MVPs, prototypes, or customer interviews.
  • Identify and address key gaps and potential problems.
  • Ensure ideas create value and meet their audience's needs.
• Lower Risk
  • Empowers teams to identify what can go wrong and devise plans to address risks.
  • Prioritize risks depending on their impact and likelihood.
  • Create responses for risks that can endanger the project.
  • Assign people to each risk for accountability.
• Centralized Information
  • Avoids fragmented discussions and scattered files by tracking all progress in a collaborative workspace.
  • Centralized discussion for the team.
  • Keep all relevant files together with the project.
  • Document the results of experimentation and learning activities.
• Inspiring Methodologies Integration
  • Incorporates established innovation frameworks to guide the idea development process.
  • Discovery-driven planning: Systematically convert assumptions into knowledge.
  • Business Model Generation: Address all elements necessary for success.
  • Lean Startup: Rapidly discover if an idea is viable.
  • Jobs to be Done: Focus effort on crisp and clear purpose and objectives.
  • Customer Development: Enable experimentation with rigor and flexibility.
  • Value Proposition Design: Ensure that value is created for all stakeholders.