Overview

The Increase Repeat Purchase Rate solution from BIK AI empowers e‑commerce brands to drive higher customer loyalty by converting one‑time shoppers into repeat buyers. Leveraging conversational marketing, segmentation, and personalised messaging across channels, the platform helps brands reduce acquisition cost and extend lifetime value. Brands using the solution have achieved up to ~70 % repeat purchase rate lift.

Features and Capabilities

• Customer Segmentation & Targeting: Create granular segments (e.g., “bought once”, “at‑risk customers”) and send tailored content.
• Automated Multi‑channel Messaging: Broadcast customised messages via WhatsApp, chatbot, web widgets, social channels to appropriate segments.
• Conversational Commerce Agents: Use AI‑agents (“commerce agents”) that guide users through product discovery, cross‑sells, and repeat purchase prompts.
• Data & Insights Dashboard: Monitor key metrics such as repeat‑purchase rate, cohort behaviour, lifetime value, with real‑time dashboards.
• Integration & Open API: Connect with e‑commerce platforms, webhooks, REST APIs and sync data across tech stack for unified view.
• Retention‑first Strategy: Focus on driving increased order frequency (not just new customers), reducing customer churn, and boosting ROI from existing base.
• Go‑Lieve & Scalability: Designed to serve brands from small to enterprise scale with ability to ramp up and support large volumes of messages and interactions.