In-Store Insights is a software solution designed for Fast-Moving Consumer Goods (FMCG) companies. It offers real-time data and analytics on various in-store Key Performance Indicators (KPIs). This allows businesses to gain a comprehensive understanding of their product performance at the point of sale. The software monitors crucial metrics such as out-of-stock rates, promotional effectiveness, point-of-sale display quality, pricing accuracy, and more. By providing this granular level of detail, In-Store Insights empowers FMCG companies to make data-driven decisions to optimize their retail operations and maximize sales. The software helps identify and address issues quickly, ensuring products are always visible and readily available on shelves. The real-time data allows for immediate action and proactive problem-solving, preventing lost sales opportunities due to stockouts or poor display placement. Furthermore, the detailed retail audits facilitated by the software enable companies to monitor market share, implement effective pricing strategies, and stay ahead of the competition. User testimonials highlight the software's ability to uncover data unavailable through traditional panel data, offering a more complete and nuanced view of the retail landscape. The software is particularly valuable for companies with limited resources, delivering significant data output and efficiency gains.

Features

Real-time Retail Insights

• Provides immediate data on point-of-sale displays, out-of-stock situations, promotions, SKUs, and pricing.

Retail Operations Optimization

• Allows for the optimization of supermarket shelf space and product placement to enhance visibility and sales.

Retail Audits

• Enables the performance of detailed retail sales audits and market share monitoring to maintain a competitive edge.

Price Tracking

• Facilitates the implementation of effective price tracking strategies to ensure competitive pricing.