Applause's In-Store and On-Location Testing service is a comprehensive solution designed to help businesses optimize their omni-channel customer experience. By sending real people along customer journeys, Applause gathers actionable insights that go beyond data, helping companies understand and improve the entire customer journey from digital platforms to physical stores

Key Features

Global Testing Community Applause leverages a community of over one million digital experts worldwide.

• Provides scale and flexibility for testing
• Allows testing in specific target markets

Comprehensive Feedback The service offers both quantitative and qualitative feedback on the customer experience.

• Provides actionable insights
• Helps uncover the "why" behind customer behaviors

Omni-Channel Experience Evaluation Applause's solution assesses the cohesiveness of the customer journey across various touchpoints.

• Evaluates digital platforms and physical stores
• Ensures a harmonious customer experience

Benefits

Improved Customer Satisfaction By optimizing the end-to-end customer journey, businesses can enhance overall customer satisfaction.

• Identifies pain points in the customer experience
• Allows for targeted improvements based on real-world feedback

Increased Conversion Rates Understanding and optimizing the in-store experience can directly impact revenue.

• Helps improve store design and layout
• Assesses the effectiveness of in-store promotions and signage

Enhanced Brand Consistency The service helps ensure a consistent brand experience across all channels.

• Evaluates if physical store design matches digital platforms
• Assesses employee behavior impact on customer experience