Overview

Empowers airlines with powerful tools for end-to-end loyalty program management. Capabilities range from program design and creation to business rules setting for partner management and billing, day-to-day operational aspects, month-end financial accounting, and liability reporting. The system supports a "single customer record" strategy across all channels.

Feature Highlights:

• Program design: Allows business users to quickly configure, launch, manage, and localize multiple loyalty program initiatives, such as B2C, corporate, and subscription programs, from a single platform.
• Memberships: Manages detailed member profile data, communication preferences, and loyalty points accounts, providing a unified and comprehensive view of activity history.
• Rules engine: An intuitive and highly flexible GUI-driven Business Rules Engine that drives all key business processes.
• Benefits management: Allows businesses to offer personalized benefits, enabling members to self-chart their rewards journey.
• Accruals: Offers members a comprehensive, end-to-end experience by providing endless opportunities to cash in on earning opportunities.
• Redemption: Designed based on the rewards catalog concept, representing unique products or services that a member can pay for (in full or in part) using points.
• Communication: Facilitates outbound and inbound communication with program members in multiple languages based on flexible criteria and milestones.
• Reports: A comprehensive reporting toolkit for detailed and efficient program performance monitoring and analysis.
• Accounting: Tracks the monetary aspects of all loyalty transactions.
• Administration: User profile management and privileges assignment.