The iFly RES ecommerce engine (iFly RES IBE) amplifies enhanced customer shopping experiences through dynamic packaging and retailing of airline products and services. The IBE can be configured to offer fare families or branded fares displays based on an airline´s product strategy. It also supports dynamic pricing of air and non-air ancillaries based on airline configured rule sets or alternatively thanks to the platform’s flexible integration capabilities of artificial intelligence and machine-learning engines. The iFly RES IBE content management console ensures airlines can dynamically manage product offerings, ensuring faster time to market and vendor independence. The platform also supports web check-in, including ancillary sales. The iFly RES IBE also offers an agency portal to facilitate distribution partnerships. Airlines can retail all their products directly through travel sellers based on workflows that efficiently manage allocation requests and bookings. iFly RES and the IBE come readily integrated with IBS’ iLoyal platform or allows for integration with any third-party loyalty platform.