Bombora Identity & Enrichment is a SaaS solution that identifies anonymous website visitors and enriches their profiles with high-quality B2B data, including demographic, firmographic, account intent, and persona-level interests. It enables organizations to transform unknown website traffic into actionable first-party data, supporting precise audience segmentation, personalized experiences, and informed go-to-market strategies. The platform uses a composite methodology that fuses deterministic, behavioral, and IP-to-company data, enhanced with additional business attributes, to resolve identities with high accuracy and scale. Data can be seamlessly integrated into existing marketing and sales systems for real-time activation and analytics.

Key Features

Visitor Identification Identifies anonymous website visitors and matches them to company and role.

• Uses deterministic, behavioral, and IP-to-company (IP2C) data.
• Provides high match rates with reduced false positives.

Data Enrichment Enriches visitor profiles with demographic, firmographic, and intent data.

• Adds persona-level interests and company attributes.
• Enables deeper audience segmentation and targeting.

Personalization & Segmentation Surfaces visitor interests to tailor site experiences and content.

• Supports real-time personalization for high-value targets.
• Informs content strategy and campaign messaging.

Retargeting and Digital Activation Builds digital audiences for retargeting across DSP and SSP partners.

• Enables audience segmentation based on interest data.
• Improves campaign relevance and performance.

Performance Measurement Provides analytics on site and campaign engagement.

• Evaluates which campaigns drive targeted account activity.
• Informs budget allocation and future planning.

Data Portability and Integration Delivers enriched data to CDPs, CMSs, chatbots, and other platforms.

• No restrictions on use or activation of first-party identity data.
• Supports real-time data delivery for immediate activation.

Benefits

Improved Audience Intelligence Transforms anonymous traffic into actionable business insights.

• Reveals which companies and personas are engaging with your site.
• Supports proactive sales and marketing outreach.

Enhanced Personalization Enables tailored experiences and content for different audience segments.

• Increases relevance and engagement across digital channels.
• Powers chatbots and on-site personalization with real-time data.

Optimized Campaign Performance Measures and improves marketing effectiveness.

• Identifies high-performing campaigns and content.
• Refines targeting and messaging for better conversion rates.

Scalable and Accurate Identity Resolution Provides high-quality, privacy-compliant identification at scale.

• Uses advanced methodologies to maximize accuracy.
• Continuously innovated by a dedicated data science team.