ICE Surefire is a powerful solution designed to help mortgage professionals win new business, drive repeat business, and cultivate valuable relationships. It offers intuitive, automated workflows and award-winning content to effortlessly maintain and deepen connections with borrowers, recruits, members, brokers, and real estate agents through a single platform. Surefire automates borrower outreach throughout the mortgage process, delivering timely, relevant content tailored to loan milestones. It distributes and nurtures leads, educates borrowers during the application and funding process, and sustains engagement post-close with omni-channel outreach to encourage repeat business. With centralized marketing and a creative library of over 1,000 pieces, Surefire simplifies marketing efforts. It also supports compliance with RESPA, TCPA, and CCPA requirements, providing audit-ready reporting and assistance services. By automating personalized content delivery and offering tools to engage various stakeholders, Surefire enables lenders to demonstrate their value and build lasting relationships.

Features:

• Marketing and content made easy: Surefire offers centralized marketing and LO-led marketing, with an award-winning creative library of 1,000+ pieces.
• Earn new and repeat business: With ways to engage borrowers, recruits, real estate professionals and more, Surefire helps you drive the conversations that win business.
• Set it and forget it: Never miss a loan milestone for your borrowers. Surefire automates timely, relevant outreach so you can stay connected with your customers through every step of their journey.
• Meet your borrowers where they are: Surefire helps you market via social media, text messaging, printed materials and more.
• The personal touch: Provide customized mortgage content that comes from you, to help engage and retain customers.
• Support Compliance: Surefire comes with a full content compliance management system that supports RESPA, TCPA and CCPA requirements, and features audit-ready reporting and assistance services.