What is IBM Cloud® App ID?

IBM Cloud App ID allows you to easily add authentication to web and mobile apps. You no longer have to worry about setting up infrastructure for identity, ensuring geo-availability, and confirming compliance regulations. Instead, you can enhance your apps with advanced security capabilities like multifactor authentication and single sign-on.

Benefits

• **Secure apps: **Easily add social, enterprise, or email and password login to your apps.
• **Manage users at scale: **Enable users to sign up, sign in, verify emails and reset passwords.
• **Enhance user experiences: **Store user preferences and data to build personalized app experiences.