Airport controls all Marketplace-related activities through this dedicated portal. It provides airports with access to workflows for adding partners and approving products and offers launched by them. Detailed analytical dashboards and reports allow close monitoring of end-to-end retail activities at the airport. Retail cockpit allows airports to launch airport-wide offers on total purchases at the airport by customers to improve their overall spend at the airport. Creation of customer segments using underlying data allows airport to manage offers that target specific groups of customers, such as repeat customers or create packages that include products and services from multiple shops to get more revenue per purchase.