The effectiveness of Marketplace comes from its outstanding ability to recommend products, services, and offers that are relevant to each customer. The Recommender module provides AI-based recommendations that leverage historical data and customer preferences to determine the purchasing patterns of customers. Recommender can process API requests from various channels, such as web, mobile, and chat, to respond with the exact set of products, services, and offers to ensure that the content that fills the page is highly appealing for the customers.