In e-commerce, a large number of customers interact with the business at any point in time. Unlike in physical sales, web portals or mobile apps do not offer a means for customers to actively reach out and clarify their queries. Conversation Hub adds multi-lingual, natural-sounding bots to the channels that can accept information from individual businesses and use that to help customers with information beyond what is presented to the channels. Bots also do intelligent mediation between customers and sales managers of the shops to make sure even those special queries from customers do not go unanswered.