i360 Voter & Consumer Data provides an extensive database that merges hard data points with predictive modeling. This dataset includes detailed political identification, coalition, and membership information, alongside lifestyle and consumer data sourced from multiple top-tier providers. The data is further enriched by i360's suite of predictive models, which fill in gaps and create the most complete individual profiles possible. This allows users to create highly specific audiences using a wide array of demographic, political, and consumer data points. When paired with i360's voter contact tools, users can effectively reach their target audiences across various channels. The data is sourced independently from state voter files and multi-sourced from lifestyle and consumer data providers, prioritizing accuracy and depth. It is frequently updated from state voter files, includes monthly phone updates, and daily model updates utilizing machine learning. The platform emphasizes turning data into actionable results by powering grassroots and voter contact tools, eliminating the need to switch between systems or use multiple vendors. Users can reach voters in the field with tools like i360 Walk, i360 Call, and i360 Text, utilize digital segments for precise audience reach, easily export target audiences for direct mail, and visualize results through built-in dashboards. The data covers demographics (age, gender, religion), political information (vote history, issue sentiment), and over 1,000 consumer data points (income, marital status, purchasing habits). Additionally, users can append their own data for deeper insights into their audience or house file.

Features & Benefits

• Comprehensive Data Integration: Combines political identification, lifestyle, and consumer data with predictive modeling for complete individual profiles.
• Audience Segmentation: Enables creation of highly specific audiences using demographic, political, and consumer data points.
• Actionable Insights & Tools: Powers grassroots and voter contact tools for seamless execution of data-driven campaigns.
• Data Accuracy & Updates: Prioritizes accuracy and depth through independent sourcing and frequent updates.
• Data Appending & Enhancement: Allows users to append their own data for enhanced insights and profile creation.