i360 Text is a robust peer-to-peer communication platform designed to empower political campaigns and organizations to connect with their target audiences efficiently and cost-effectively. Trusted by thousands of campaigns, it facilitates the sending of millions of texts, ensuring messages reach the right people at the right time. The platform eliminates the need for external data imports by integrating seamlessly with the i360 Portal and its extensive voter and consumer database. Users can quickly define custom audiences using hundreds of data points, build texting actions that can include images and videos, and assign volunteers to start sending messages within minutes. The interface supports two-way communication, allowing campaign staff to review, respond to, and tag incoming messages. Features like keyword identification for automated opt-outs, a built-in link shortener for tracking clicks, and automatic landline scrubbing enhance campaign effectiveness. i360 Text also offers advanced capabilities such as A/B testing for message optimization, automatic scrubbing of already voted individuals, and the option for full-service texting when volunteer capacity is limited. It is particularly beneficial for fundraising efforts when combined with i360's Donor Model and 360-View CRM, and provides local area codes at no extra charge to increase message engagement.

Features & Benefits

• Peer-to-Peer Communication: Enables rapid, personal outreach to voters, allowing for quick responses to events and direct engagement.
• Integrated Data & Audience Segmentation: Utilizes i360's extensive data to define custom audiences and segment voters for targeted messaging without external data imports.
• Multimedia Messaging: Supports sending pictures and videos within texts to increase engagement and message recall.
• Two-Way Communication & Response Management: Facilitates easy review, response, and tagging of incoming messages, with features like keyword identification for automated opt-outs.
• Performance Tracking & Optimization: Includes automatic link tracking and A/B testing capabilities to monitor results and optimize message effectiveness.
• Voter File Integration: Automatically scrubs landlines and voters who have already cast ballots, ensuring efficient outreach.