i360 offers robust solutions for enhancing media campaigns by connecting offline voter and consumer audiences with digital media buying platforms. The platform facilitates the rapid onboarding of audiences onto social and programmatic advertising channels, delivering unparalleled targeting precision. For political campaigns, i360 provides over 120 political, issue, and lifestyle segments for display and video targeting, allowing campaigns to serve meaningful content to responsive audiences and replicate offline targeting strategies online. Users can build custom audiences within the i360 Portal using data from doors, phones, and Action Center, or leverage i360's extensive data for highly targeted digital campaigns. This includes targeting based on demographics, partisanship, issue models, and voting history. For commercial advertising, i360 grants access to thousands of variables on nearly every 18+ American, along with extensive survey information, enabling the targeting of defined consumer audiences across various industries. Whether identifying individuals interested in US companies, online vs. in-person grocery shoppers, or likely rideshare users, i360 assists in reaching desired audiences through mobile ID, direct-to-partner matching, and probabilistic matching. The platform emphasizes the transformative power of quality data in developing actionable strategies for both political and commercial endeavors.

Features & Benefits

• Digital Audience Onboarding: Matches offline voter and consumer audiences directly to digital media buying platforms for social and programmatic advertising.
• Political Digital Targeting: Offers over 120 political, issue, and lifestyle segments for display and video ads, enabling precise targeting of responsive audiences.
• Custom Audience Building: Allows users to build custom audiences from various data sources within the i360 Portal for highly targeted digital campaigns.
• Commercial Consumer Targeting: Provides access to thousands of variables and survey data to target specific consumer audiences across diverse industries.
• Advanced Matching Technologies: Utilizes mobile ID, direct-to-partner matching, and probabilistic matching for effective audience reach.