HotelRunner Direct Plus is a metasearch marketing solution designed to maximize your property’s direct revenue by connecting you with high-intent travelers worldwide. With seamless integration to Google and trivago, Direct Plus amplifies your online visibility and simplifies metasearch campaign management under one unified strategy. The platform empowers hospitality businesses to eliminate intermediaries, foster direct guest relationships, and optimize marketing spend through a performance-driven model.

Features

• Global Visibility: Expand your reach and attract travelers from every corner of the world through metasearch engines.
• Strategic Partnerships: Leverage HotelRunner’s partnerships with Google and trivago for premium placements and increased exposure.
• Unified Campaign Management: Consolidate metasearch marketing efforts under one plan for maximum efficiency and results.
• Cost-Effective CPS Model: Pay only for actualized bookings, not cancellations or no-shows, ensuring optimal ROI.
• Direct Relationships: Eliminate intermediaries and own the guest relationship from the first click to boost satisfaction and loyalty.
• Google Hotel Ads Integration: Capture bookings from millions of daily hotel searches on Google Search and Maps, driving up to 70% lift in bookings.
• Trivago Network Access: Connect with over 12 million daily accommodation searches on trivago for global exposure.
• Performance-Driven Advertising: Optimize campaigns to deliver tangible results for every dollar spent.
• Simplified Setup: Easy onboarding and campaign management without technical complexity.

Benefits

• Revenue Growth: Increase direct bookings and reduce reliance on OTAs.
• Efficiency: Manage all metasearch campaigns from a single platform, saving time and resources.
• Cost Optimization: Pay-per-stay model ensures marketing spend is tied to real results.
• Guest Experience: Build stronger relationships by owning the booking process and guest data.
• Global Competitiveness: Reach international travelers and stand out in a competitive market.
• Scalability: Suitable for boutique hotels, B&Bs, hostels, and large hospitality chains.