Overview

SiteMinder's Demand Plus is a hotel metasearch solution designed to enhance the visibility of accommodation businesses on major travel platforms, thereby increasing direct bookings and reducing reliance on online travel agencies (OTAs). By leveraging specialized bidding strategies, Demand Plus ensures that hotel listings appear prominently on leading metasearch sites such as Google Hotel Ads, Trivago, and TripAdvisor. This approach not only attracts more guests but also maximizes revenue through increased direct bookings. The service operates on a performance-based model, charging a single transaction fee per booking and eliminating setup costs, monthly fees, or charges for cancellations and no-shows. Additionally, Demand Plus offers tools for rate parity and competitor rate insights, allowing hotels to maintain control over their pricing strategies and enhance the guest booking experience.

Features and Capabilities

• Enhanced Visibility on Major Metasearch Platforms: Ensures hotel listings are prominently displayed on top metasearch sites like Google Hotel Ads, Trivago, and TripAdvisor, attracting a larger audience.
• Increased Direct Bookings: Encourages guests to book directly through the hotel's website, reducing dependence on OTAs and boosting profitability.
• Performance-Based Pricing: Operates on a model where hotels pay only for completed stays, with no setup costs, monthly fees, or charges for cancellations and no-shows.
• Rate Parity and Competitor Insights: Provides tools to maintain consistent pricing across platforms and gain insights into competitor rates, enabling more competitive and attractive offers.
• Expert Campaign Management: Offers daily management, monitoring, and optimization of campaigns by specialists to maximize the hotel's position on metasearch listing pages.
• Real-Time Transaction Dashboard: Features a dashboard for real-time transaction tracking and reconciliation reporting, simplifying financial management.
• Risk Mitigation: Eliminates the financial risk associated with cancellations and no-shows, as fees are only incurred for completed stays.
• Proven Success: Demonstrated effectiveness, with users reporting significant increases in direct bookings and overall revenue.