Say goodbye to the stress-inducing, time-consuming side of social media tracking

No more ping-ponging between tabs, making guesses about what works, or stressing over a dozen spreadsheets. Bring it all to one place and use real data to inform your social media strategy.

Go deeper than native with hundreds of metrics

No social media analytics tool goes deeper than Hootsuite. Keep an eye on hundreds of unique performance metrics — from views, engagement rate, and clicks to detailed reporting on messaging and social advertising. Drill down to the post level, network level, or page level to determine what works for your brand.

Build compelling custom reports or save time with a template

Whether you want a quick snapshot of your performance or a detailed report to share with execs, you get it all in Hootsuite Analytics. Build detailed reports with the visuals that matter to you or plug and play with easily customizable templates.

Monitor organic, paid, and earned content side by side

Hootsuite not only helps you keep a close eye on your organic social posts, but it also comes with tools to help you track and improve your social media advertising strategy. Monitor reach, click-through-rate, cost per click, and more on Instagram, Facebook, X, and LinkedIn.

Keep your reputation in tip-top shape and stay on top of trends

Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry. Add advanced social listening tools to kick up consumer research, find influencers, and more.

Go beyond detailed analytics reports

In addition to custom reports and templates, Hootsuite comes with tons of useful social media analysis tools you can use to sharpen your strategy (and grow lightning-fast).

Social performance score

View a weekly snapshot of your performance across Facebook, Instagram, and LinkedIn. Watch your score climb each week as you improve your content strategy.

AI recommendations and highlights

Get AI-powered tips on how to boost your social performance score fast. Plus, see a quick snapshot of your most and least engaging posts from the past week.

Competitive benchmarking

Monitor up to 20 competitors simultaneously. Track their posts, posting frequency, follower growth, engagement rate, and more.

Industry benchmarking

See how your business performs on social media compared to big players in the industry. Benchmark against different verticals and company sizes.

Best time to post on social media

See when to post on every network based on when your audience scrolls. Then schedule your posts to go live at that time.

Repurpose top-performing posts

Get even more engagement out of your best content. Identify top-performing posts in seconds and use AI to recreate the magic without duplication.