Manage all your paid ads and organic content in one place

Automatically turn top-performing posts into paid ads, reach new audiences, and get more out of every ad dollar with Hootsuite social advertising.

Boost sales with advanced targeting

Publish your ads or boost your organic content confidently knowing they’ll reach the ideal audience. Take your ad spend further by targeting users based on location or personal characteristics.

Increase engagement with side-by-side reporting

Power up your social media strategy with in-depth analytics and side-by-side reporting for paid and organic posts. Improve what's not working, maximize strengths, and customize your reporting.

Extend the reach of organic posts with Boost

Save time by setting automatic triggers for your top-performing organic posts. Take full control of what triggers to set, your budget, and which posts you decide to boost right from the Hootsuite dashboard.

Simplify and streamline social ads management

Bring all your advertising tools to a single tab. Integrate your customer marketing stack (such as Mailchimp, Hubspot, Salesforce, or Marketo) without manually exporting or importing data each time.

Generate ad copy in seconds with OwlyWriter AI

Writer's block? No problem. The best social media AI writer is built right into the Hootsuite Ad Composer window. Instantly generate ad variations so you can test what works and get winning results every time.

All your social media ads managed side by side

Simplify your workflow by creating and launching social media ads on Facebook, Instagram, LinkedIn, and X (Twitter) — all from your Hootsuite advertising dashboard.

Facebook Ads Manager

Run Facebook paid ad campaigns, boost posts on Facebook, and extend your reach. Target based on location, age, and interests.

Instagram Ads Manager

Reach the right users on Instagram by setting a relevant target audience. Automatically boost your top-performing posts.

X (Twitter) Ads Manager

Extend your reach on X (Twitter) with social ads and track your success in Analytics with over 100 metrics for your campaigns.

LinkedIn Ads Manager

Run LinkedIn paid ad campaigns, promote organic posts as Sponsored Content on LinkedIn, target your ideal audience, and automatically boost your best content.

Meta Pixel Connector

Leave behind unreliable third-party tracking cookies and get accurate Meta ads data to improve your targeting, ad spend, and overall performance.