User Behavior Recording & Analytics

The ultimate behavior analytics and conversion rate optimization software that helps you understand user behavior and improve conversions

HitMetrix Features

Data only tells one side of the story. Visualize, track, and document user behavior to produce data that shows how visitors convert after browsing through your website

Friction Insights & Evaluation

Track any action that causes friction, including click rate, click-error, bounce, speed-browsing, mouse-out, and mobility

Data Visualization

Get valuable information at a glance, or go more in depth with data analytics that will allow you to guide clicking, scrolling, and tapping into conversions

Heatmaps & Click Tracking

Color prisms inform why scrolling and clicks aren't converting into clients. Discover which components of your marketing funnel capture attention that translates into clicks

Session Replay Software

Videos are archived for review, allowing you to track behavior analytics, tendencies, and frequencies to identify frustrating sessions for fixing

Why HitMetrix is Crucial to Conversions

• HitMetrix records a website visitor’s user persona with forms, and where the pitfalls occur
• Arm clients with customer satisfaction scores, and product managers and UX designers with session replays with findings and feedback
• Measure the performance of your leads, and find out where they’re falling short by watching session replays of your form dropouts
• Improve conversion flows and stop guessing usability testing by discovering when visitors get stuck and leak out during the journey
• Leverage insights into activity-tracking solutions that offer detail into drop-offs. A dedicated dashboard analyzes conversions with data
• Fraud-detection feature serves data in real time to ensure purchased leads are not fraudulent. HitMetrix is GDPR and CCPA compliant to keep end-user privacy safe