Higher Logic Thrive is a cloud-based platform designed specifically for associations and member-based organizations to manage the entire member lifecycle. It integrates online community features, marketing automation, event management, and member management into a single, unified solution. The platform enables organizations to engage members through discussions, Q&A, and resource libraries, automate personalized marketing communications, and streamline event planning and registration. With built-in AI, automation, and analytics, Higher Logic Thrive helps associations increase member engagement, retention, and operational efficiency. The platform supports integrations with association management systems (AMS), CRM, and other third-party tools, allowing for seamless data flow and personalized experiences. Its scalable architecture and pre-built workflows make it suitable for organizations of all sizes, helping them deliver value to members and simplify administrative processes.

Key Features

Online Community Facilitates member engagement and collaboration.

• Discussions, Q&A, and resource libraries
• Public and private spaces for different member groups
• AI assistant for content discovery and support

Marketing Automation Delivers targeted communications and campaigns.

• Automated, personalized email campaigns
• Advanced segmentation and analytics
• Industry-leading deliverability rates

Event Management Simplifies planning and execution of events.

• Tools for webinars, conferences, and meetings
• Integrated payment processing and flexible pricing
• Customizable event registration workflows

Member Management Centralizes member data and processes.

• Subscription and renewal management
• Payment processing and discount tools
• Pre-built automated workflows for onboarding and renewals

Integrations Connects with AMS, CRM, and marketing tools.

• Seamless data flow between platforms
• Supports third-party integrations for expanded functionality

Analytics and Reporting Provides insights into member engagement and operations.

• Member journey analytics
• Reporting on campaigns, events, and community activity

Benefits

Increased Member Engagement Drives active participation and value for members.

• Personalized experiences and targeted content
• Community-driven collaboration and networking

Operational Efficiency Reduces manual work and streamlines processes.

• Automated workflows for renewals, onboarding, and communications
• Centralized management of events, members, and marketing

Scalability and Flexibility Adapts to organizations of any size.

• Modular platform with add-ons and integrations
• Pre-defined use cases for quick implementation

Improved Retention and Growth Supports the full member lifecycle.

• Data-driven insights for better decision-making
• Tools to recruit, engage, and retain members