Overview

DTiQ Heatmaps enables businesses—especially in retail, convenience stores, and quick-service restaurants—to convert video analytics data into actionable insights about customer and staff movement. The system overlays heat-map visualizations onto store layouts, highlighting areas of high or low engagement so that operators can optimize store layout, product placement, staff deployment, and safety compliance. It integrates video footage, POS data, and customizable reports to support data-driven decisions and operational improvements.

Features and Capabilities

• High-Flow Areas (Hot Zones): Identify frequently used zones where customers congregate or staff linger, enabling layout optimization.
• Promotional & Product Placement Analytics: Determine where to best place offers or strategic goods by analyzing dwell times and movement patterns.
• Obstructed/Under-utilized Area Detection: Pinpoint aisles or zones that see little traffic or are blocked to improve visibility and flow.
• Custom Reports & Downloadable Data: Select specific stores and cameras, then export data for further analysis or reporting.
• Camera + Cloud Convergence: Video feeds from existing cameras are processed in the cloud for heat-map visualization and insights.
• Operational & Safety Insights: Beyond merchandising, the tool helps improve customer experience, staff effectiveness, and operational safety by understanding movement patterns.
• Industry-specific Use Cases: Tailored for retail chains, convenience stores, and quick-service restaurant (QSR) environments with multi-location support.