HealthVerity Syndicated Audiences

HealthVerity Syndicated Audiences are prebuilt, verified audience segments designed for precision targeting across digital, social, and connected TV platforms. Built from the nation’s largest healthcare and consumer data ecosystem, these audiences combine real-world diagnoses, procedures, prescriptions, and behavioral signals to support faster, more confident campaign activation.

Features

• Prebuilt Audience Segments: Ready-to-deploy segments based on verified healthcare and consumer data.
• Real-World Data Foundation: Uses actual patient behavior instead of modeled assumptions.
• Omnichannel Activation: Compatible with platforms like LiveRamp, DSPs, and CTV for broad reach.
• High-Fidelity Targeting: Draws from over 300 million de-identified patients and 200 billion+ transactions.
• Custom Audience Option: Tailored segments available for specific campaign goals.

Capabilities

• Precision Targeting: Combines clinical and behavioral data for highly relevant audience creation.
• Rapid Deployment: Eliminates lengthy build cycles with ready-to-use segments.
• Scalable Reach: Supports national campaigns and condition-specific outreach.
• Transparent Data Lineage: Provides clarity on how audiences are built and why they perform.
• Flexible Delivery: Audiences can be delivered to the platform of choice for immediate activation.

Benefits

• Faster Speed to Market: Launch campaigns quickly without delays in audience creation.
• Improved Campaign Performance: Reach the right patients with data-backed confidence.
• Reduced Guesswork: Avoid black-box models with transparent, curated segments.
• Enhanced ROI: Increase conversion rates through more accurate targeting.
• Strategic Flexibility: Choose from prebuilt or custom audiences to match campaign needs.