HealthVerity Media Measurement

HealthVerity Media Measurement is a real-time, privacy-compliant solution that links digital and television media exposure to actual patient healthcare behavior. It enables pharmaceutical and healthcare marketers to measure campaign effectiveness beyond clicks and impressions by synchronizing ad engagement with medical and pharmacy transactions, delivering actionable insights and optimizing media strategies.

Features

• Real-Time Attribution: Connects media exposure to patient-level healthcare actions.
• HIPAA-Compliant Data Matching: Uses HealthVerity ID for secure identity resolution.
• Self-Directed Analytics: Enables in-house analysis without reliance on third-party platforms.
• No Tagging Required: Eliminates the need for media pixels or tagging.
• Custom Syndicates: Validates targeting criteria and builds lookalike models.

Capabilities

• Cross-Channel Measurement: Tracks digital ads, web visits, and TV exposures.
• Patient-Level Insights: Links media engagement to diagnoses, procedures, and prescriptions.
• Campaign Optimization: Supports mid-flight adjustments based on real-time performance.
• Flexible Integration: Delivers data directly to preferred analytics environments.
• Audience Quality Validation: Confirms alignment between campaign goals and actual patient profiles.

Benefits

• Improved ROI: Identifies which media channels drive meaningful patient actions.
• Faster Insights: Enables near real-time campaign evaluation and adjustment.
• Greater Transparency: Provides full visibility into audience behavior and campaign impact.
• Enhanced Targeting: Refines audience segments for future campaigns.
• Data Control: Empowers marketers to run their own analytics with trusted data.