HealthVerity for Commercial

HealthVerity for Commercial is a pharma-grade, end-to-end SaaS solution designed to accelerate commercial success by synchronizing patient journeys across de-identified and identifiable data. Built on the HealthVerity Identity Manager and the IPGE approach, it empowers life sciences organizations and their go-to-market partners to enhance patient and provider education, drive product adoption, increase adherence, and enrich support programs. Operating in a fully governed, HIPAA-compliant, and 21 CFR Part 11-certified environment, it serves as the single source of truth for patient engagement across the enterprise.

Features

• HealthVerity Identity Manager for accurate patient matching and identity resolution
• HIPAA-compliant and 21 CFR Part 11-certified infrastructure
• Built-in privacy and consent management for both identifiable and de-identified data
• Real-time cohort overlap with HealthVerity Marketplace data
• On-demand data discovery and delivery from the largest healthcare and consumer data ecosystem
• Support for patient contextualization, FDA RWD guidance, and post-trial surveillance
• Conversion of specialty pharmacy and support program data into unified patient views

Capabilities

• Synchronize patients across multiple data types and sources
• Track and manage patient participation over time
• Retrieve patient-centric data to improve education and engagement efforts
• Enable targeted messaging to reach the right patient at the right time
• Explore comorbidities, biomarkers, and physician notes in real-time
• Convert web traffic and program data into actionable insights

Benefits

• Accelerates commercial success through verified data linkage
• Improves patient and provider engagement with enriched data
• Reduces error rates compared to legacy token-based technologies
• Supports compliance and governance throughout the patient lifecycle
• Enhances visibility into patient journeys before, during, and after therapy
• Drives product adoption and increases adherence