The Happiness Module, powered by emBlue's NPS solution, provides businesses with a comprehensive tool to improve customer relationships and gain deep insights into how customers perceive their brand. By facilitating the creation of satisfaction surveys tailored to specific processes or purchase stages, the module enables organizations to proactively understand customer sentiment. It allows users to identify customer mood even before direct interaction, ensuring timely and relevant engagement. A core capability of the module is its ability to automate customer engagement strategies. Businesses can send personalized messages based on customer qualification, efficiently identify detractors, and implement targeted actions to rebuild trust and loyalty. The Net Promoter Score (NPS) serves as the central metric, measuring customer satisfaction and their likelihood to recommend the brand, thereby revealing crucial opportunities for improvement. The module simplifies the NPS strategy by offering multi-channel survey distribution, including website/app pop-up banners, email marketing campaigns, and high-open-rate channels like SMS and WhatsApp, ensuring an omnichannel experience. This approach aims to maximize response rates. Furthermore, it provides real-time visibility into customer experience, allowing businesses to monitor satisfaction levels, filter contacts by their happiness scores, and automate follow-up communications (Emails, SMS, Push Notifications) based on survey responses. Users can track the evolution of customer experience and assess the impact of their engagement strategies, ultimately helping to transform satisfied customers into brand ambassadors.

Features & Benefits

• NPS Survey Creation & Management
  • Enables the creation of satisfaction surveys for various processes or purchase stages, utilizing the Net Promoter Score (NPS) to measure customer loyalty and identify improvement opportunities.
• Automated Customer Engagement
  • Automates personalized messaging strategies based on customer qualification, facilitating timely contact and enabling businesses to identify and act on detractors to regain trust.
• Omnichannel Survey Distribution
  • Supports sending NPS surveys through multiple channels to maximize reach and response rates.
  • Banners Pop-ups: Implement on websites or apps, activated upon specific user actions.
  • Email Marketing: Create and schedule emails redirecting to NPS surveys.
  • SMS & WhatsApp: Utilize high-open-rate channels for survey distribution and an omnichannel experience.
• Real-time Insights & Reporting
  • Provides immediate visibility into customer experience, allowing for real-time satisfaction measurement and analysis.
  • Monitor latest ratings and filter contacts by happiness level.
  • Automate follow-up communications (Emails, SMS, Push Notifications) based on responses.
  • Track the evolution of customer experience and evaluate strategy impact.