Overview

Olo Guest Data Platform (GDP) is a powerful customer data platform (CDP) specifically designed for the restaurant industry. It enables restaurants to collect, analyze, and act on guest data in real-time, driving guest-centricity and accelerating revenue growth. By unifying guest profiles and providing actionable insights, Olo GDP helps restaurants deliver personalized experiences, optimize operations, and make data-driven decisions that enhance guest satisfaction and loyalty.

Features

Collect and connect your guest data

Scale your first-party data collection with unified guest profiles that capture and merge transactional, behavioral, demographic, and offline data for known and unknown guests from dozens of sources, including:

• POS
• Online ordering
• Loyalty programs
• Payment processors
• Reservations and waitlist
• Website and mobile app
• Email and SMS
• Surveys and reviews

Analyze and predict guest behavior

Gain a deeper understanding of guest behavior and learn what drives acquisition, retention, frequency, and guest lifetime value (GLV) for your business. And with machine-learning-powered predictive analytics, you can proactively optimize the guest experience and prevent churn.

Act on your guest data to drive results

Power elevated, personalized guest experiences by seamlessly pushing your unified guest data throughout the Olo Engage suite and other destinations that inform your business, operations, and marketing decisions.

• Optimize your menu to frequency and retention
• Identify real estate sites near profitable guests
• Recognize and train staff that inspire guest loyalty
• Create hyper-targeted ads and guest experiences

Build meaningful 1:1 guest relationships

Tailor every guest interaction and communication to their unique preferences—based on order history, dietary restrictions, visit frequency, engagement, and more—to drive GLV.