GRAPE is a groundbreaking customer data platform that fuses Resulticks' robust engagement capabilities with the reach of Google Marketing Platform (GMP) and Ads Data Hub (ADH). It unites first-party and third-party data to form a unified audience data platform, enabling brands to orchestrate personalized experiences across channels and devices. Through RESUL's data transformation, GRAPE ingests data from diverse sources, deduplicates and cleanses it, and enables the creation of sophisticated segments and dynamic audiences in minutes. The platform activates this data across integrated systems and RESUL modules for engagement and analytics, delivering a 360-degree view of customers and ROI attribution across the omnichannel journey.

Identity resolution enables precise audience categorization by recognizing individuals across devices with a unified identifier, tying scattered data into comprehensive profiles. Segmentation and precise targeting allow exclusion of undesired first-party data and narrowing audiences for efficient ad spend. Augmentation provides deeper profiles with real-time demographics, intent, and interests via the Smart Duo and GRAPE architecture. Multitouch attribution tracks the customer journey across devices and channels, delivering granular insights beyond last-click. Retargeting at scale extends across channels beyond the Google network, optimizing outcomes through tight GMP/ADH integration.

Under the hood, GRAPE collects and transforms data from brand sources, internal and external platforms, and IoT touchpoints, combining third-party data from GMP/ADH with brand data for a comprehensive view. Leveraging Google's BigQuery, it prepares micro-target segments to optimize outcomes, and activates hyper-personalized communications with real-time responses across the omnichannel spectrum. The solution uses GCP components like Pub/Sub and Cloud Functions for streaming analytics, pixel tracking, redirection, and scalable serverless operations, enabling precise, data-driven campaigns and deeper customer intelligence.

Features & Benefits

• Identity Resolution: Leverage GRAPE's Identity Resolution capability for precise audience categorization. Recognize individuals universally across devices with a unified identifier, integrating scattered customer data for comprehensive profiles.
• Segmentation & Precise Targeting: Optimize ad campaign spends effectively by excluding undesired first-party data. GRAPE enables precise segmentation, targeting and intelligent exclusions, ensuring campaigns hit the bullseye.
• Augmentation: Unlock Google Ads insights beyond impressions and clicks with Resulticks' Smart Duo and GRAPE architecture. Real-time augmentation for detailed customer profiles, including demographics, intent, and interests.
• Multitouch Attribution: Enhance attribution insights using GMP and ADH. GRAPE surpasses multi-touch attribution, tracking each customer's journey across devices and channels, offering detailed insights into every touchpoint.
• Retargeting at Scale: Elevate retargeting strategies across multiple channels beyond the Google network. GRAPE's integration with GMP and ADH ensures retargeting across various channels for better brand outcomes.