Analytic Partners provides a cloud-based commercial analytics platform, GPS Enterprise® (GPS-E), designed to help organizations measure, forecast, and optimize business performance across marketing, sales, finance, and operations. The platform integrates internal and external data sources, leveraging advanced analytics, machine learning, and proprietary intelligence to deliver actionable insights for strategic and tactical decision-making. GPS-E supports scenario planning, KPI alignment, and test-and-learn experimentation, enabling users to simulate business outcomes, evaluate strategies, and drive enterprise-wide value. The system is always-on and continuously updated, allowing for real-time adaptation to market changes and business needs. Analytic Partners is recognized for its expertise in commercial intelligence and is trusted by global brands to support sustainable growth and cross-functional collaboration.

Key Features

GPS Enterprise® (GPS-E) Platform Centralized analytics and decision-making engine.

• Integrates data from multiple sources for holistic business analysis
• Always-on, continuously updated models for real-time insights

Scenario Planning & Forecasting Simulate and evaluate business strategies.

• Full-business forecasting with actionable recommendations
• Real-world simulations to optimize plans and assumptions

KPI Alignment & Optimization Cross-functional measurement and optimization.

• Aligns finance, marketing, sales, and operations to shared goals
• Optimizes for multiple KPIs, not just single metrics

Test-and-Learn Experimentation Safe, scalable experimentation for innovation.

• Integrated platform for unbiased, decontaminated experiments
• Incorporates test results into strategic planning

Advanced Analytics & Machine Learning Uncovers drivers of revenue and customer value.

• Predictive analytics for segmentation and personalization
• Identifies marketing and non-marketing touchpoints impacting long-term value

Commercial Intelligence Layer Proprietary insights for deeper business understanding.

• Informs decision-making with embedded intelligence
• Supports sustainable organizational change

Benefits

Enterprise-Wide Optimization Improves decision-making across all business functions.

• Breaks down silos for cross-functional relevance
• Drives both immediate gains and long-term growth

Higher ROI and Value Extraction Maximizes returns from marketing and business investments.

• Brands using scenario planning achieve 25–70% ROI gains
• Reveals new opportunities beyond paid media

Agility and Adaptation Enables rapid response to market changes.

• Real-time data and live models for faster reactions
• Supports continuous improvement and innovation

Actionable Insights and Confidence Empowers confident, data-driven decisions.

• Validated results for in-market impact
• Informs future planning with measurable outcomes