Google Analytics for Firebase is a free analytics solution that provides insights into how users interact with your app, helping you optimize your product and marketing strategies. It automatically captures key events and allows you to define custom events, integrate with ad networks, and segment audiences for targeted campaigns.

Key Features

• Unlimited Reporting: Offers unlimited reporting on up to 500 distinct events.
• Automatic Event Capture: Automatically captures key events and user properties.
• Custom Events: Allows defining custom events to measure unique business metrics.
• Audience Segmentation: Enables creating custom audiences based on device data and user behavior.
• Integration with Ad Networks: Integrates with dozens of ad networks for campaign attribution.
• Realtime Analytics: Provides live usage data with StreamView and DebugView.
• BigQuery Integration: Allows exporting raw data to BigQuery for custom analysis.
• AdMob Integration: Incorporates ad metrics and revenue data when linked with AdMob.

Benefits

• Improved Decision Making: Provides actionable insights into user behavior and app performance.
• Enhanced Campaign Optimization: Helps optimize ad campaigns across multiple networks.
• Increased Revenue Potential: Offers tools to increase revenue through targeted marketing and in-app purchases.
• Cost Efficiency: Helps reduce costs by identifying ineffective acquisition channels.