Google AdsCHEQ
Real-time Google Ads protection that detects fraudulent clicks and auto-blocks malicious IPs to protect ad spend.
Vendor
CHEQ
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Product details
Overview
ClickCease is an ad-fraud detection and protection service focused on Google Ads and other paid channels. It continuously monitors paid clicks, uses AI and multiple behavioral signals to classify invalid or malicious traffic (bots, click farms, competitors, VPN/proxy traffic), and automatically adds fraudulent IPs to Google Ads exclusion lists in real time — typically in seconds. The product also offers session recordings, detailed click reports, and industry presets to tailor detection rules so advertisers and agencies preserve budget, improve ROAS, and gain clearer campaign analytics.
Features and Capabilities
- **Real-time Blocking: **Detects fraudulent clicks continuously and sends suspect IPs to Google Ads exclusion lists within seconds to stop waste immediately.
- **Advanced Detection Engine: **Uses AI, dozens of behavioral and technical signals (VPN/proxy detection, click thresholds, blacklists) and large datasets to distinguish genuine users from malicious actors.
- **Click Reporting & Transparency: **Full click logs and exportable reports (IP, timestamp, landing page, UTM, etc.) enable refund claim support and audit trails for suspicious activity.
- **Session Recordings & Behavioral Forensics: **Records visitor sessions and mouse interactions to confirm non-human patterns and improve detection accuracy and onsite troubleshooting.
- **Customizable Detection Settings: **Industry presets and adjustable thresholds (e.g., clicks per IP before blocking) let marketers tune sensitivity to minimize false positives.
- **Multi-channel Support: **While optimized for Google Ads, the platform also monitors other paid channels and landing pages (display, shopping, social) for coherent protection across funnels.
- **Agency & Multi-Account Management: **Support for managing multiple client accounts and Google Ads Manager/MCC setups so agencies can scale protection across portfolios.
- **Automated Refund / Claim Support: **Detailed click data and reports simplify preparing refund claims with ad platforms or reconciling wasted spend.
- **Fast Onboarding & Integration: **Installation uses an HTML tracking snippet on landing pages plus Google Ads linkage; setup is designed to be completed quickly with documentation and support.
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