GMP Insights is a major e-commerce company operating in the Netherlands, Belgium, and Germany, offering a broad range of consumer electronics, energy contracts, and related services. The company combines its online platform with physical stores, proprietary delivery, and installation services. Coolblue emphasizes customer satisfaction, data-driven decision-making, and operational efficiency, supported by continuous investment in software, logistics automation, and sustainability initiatives. Its approach integrates a straightforward website, dynamic pricing, and smart logistics to enhance the overall customer experience.

Key Features

Omnichannel Retail Platform Unified online and offline shopping experience.

• Online store with extensive electronics catalog.
• Physical stores in multiple cities for in-person service.

Proprietary Delivery & Installation Integrated logistics for fast and reliable service.

• Own delivery fleet, including electric vans.
• Installation and setup of purchased products.

Data-Driven Operations Continuous measurement and optimization.

• 117+ data analysts for customer journey insights.
• Automated and mechanized logistics processes.

Customer-Centric Approach Focus on satisfaction and loyalty.

• High Net Promoter Score (NPS) performance.
• Flexible policies and tailored customer service.

Sustainability Initiatives Commitment to eco-friendly operations.

• Electric delivery vehicles.
• Packaging optimization and product refurbishing.

In-House Software Development Custom systems for efficiency and scalability.

• Stock management and customer contact platforms.
• Dynamic pricing and smart charging for energy contracts.

Benefits

Enhanced Customer Experience Fast, reliable, and friendly service.

• Seamless online and offline integration.
• High satisfaction rates and repeat customers.

Operational Efficiency Optimized processes for cost and speed.

• Automation reduces manual workload.
• Scalable systems handle peak demands.

Sustainable Business Practices Reduced environmental impact.

• Lower emissions through electric vehicles.
• Minimized waste via smart packaging and refurbishing.

Business Growth and Innovation Continuous improvement and expansion.

• Regular store openings and new technology adoption.
• Investment in R&D for future-proof solutions.