Global FAST Pass is Wurl's comprehensive solution designed to make streaming TV easy and profitable, particularly within the rapidly growing ad-supported streaming (FAST) market. It empowers content owners to launch, scale, and sustain successful FAST channels by providing a centralized platform for content origination, distribution, and monetization. The service allows for quick channel launches with live or recorded content, distribution across over 55 platforms with Wurl handling technical aspects like transcoding and ad markers, and instant monetization through ad insertion and access to exclusive demand sources. It offers transparent data reporting for performance insights and revenue optimization, along with flexible pay-as-you-grow pricing. Additionally, Wurl provides advanced solutions including a scheduling service, production tools, ad monetization, and content discovery, with an optional full-service scheduling support from their expert Program Strategy Team.

Features & Benefits

• Quick Launch Capabilities: Automated onboarding and an intuitive dashboard enable rapid content ingestion, scheduling, and live channel deployment.
• Extensive Distribution Network: Distributes channels across 55+ platforms, with Wurl managing transcoding, storage, ad markers, and multi-language captions.
• Integrated Ad Monetization: Manages ad insertion and provides access to exclusive demand from programmatic connections and specific campaigns.
• Transparent Data Reporting: Consolidates content, audience insights, and monetization data for performance analysis and revenue optimization.
• Flexible Pricing Model: Offers a low monthly fee per channel with pay-as-you-grow usage fees for scalable growth.
• Program Strategy Support: Optional partnership with Wurl’s Program Strategy Team for data-driven recommendations to optimize viewership and revenue.