Geo-enrichment solutions provide businesses with the capability to transform raw data into precise, actionable customer insights, fostering deeper engagement and facilitating growth. The core value lies in leveraging first-party data, which offers direct insights into user preferences, behaviors, and interests. By enriching this data with geographical context, the solution enhances personalization and relevance, leading to more engaging customer experiences. The offering is built upon unique assets, including a robust location SDK and an analytics platform, providing developers with user-friendly tools. Additionally, it integrates with premium third-party data providers to boost enrichment capabilities. The solution extends its utility across various platforms, including mobile applications, IP address-based profiling, CRM & CDP systems, and Connected TVs, offering tailored approaches for each.

Features & Benefits

• First-Party Data Enhancement
  • Leverages first-party data for direct insights into user preferences, behaviors, and interests, enhancing personalization and contextual relevance through geo-enrichment.
• Technical & Data Assets
  • Provides a developer-friendly set of tools including a location SDK and an analytics platform, complemented by data products from premium third-party providers to maximize enrichment capabilities.
• Mobile App Solutions
  • Enables the creation of unique location-based customer experiences.
  • Collects high-quality location background data with low battery impact.
  • Facilitates audience targeting by identifying users who frequently visit specific POIs and targeting them based on interests.
  • Supports context-aware push notifications to users in proximity to relevant POIs using geofence technology.
• IP Address-Based Enrichment
  • Enriches user profiles by assigning home IP addresses to physical locations, adding attributes of people and devices in the same area.
  • Offers home-based profiling to analyze behavior, identify emerging interests, and assign ZIP code attributes to IP-matched addresses using third-party location data.
  • Enables user behavior profiling by analyzing device behavior sharing the same IP address, inferring interests and habits from frequent POI visits.
• CRM & CDP Integration
  • Deepens customer understanding within CRM and CDP systems using location data.
  • Provides Behavioral Insights and Affinity Analysis to uncover visitation patterns to specific brands or segments and calculate an affinity index, evaluating interest comparisons across areas.
  • Supports geo-segmented CRM enrichment to enhance customer profiles with retail-focused attributes, such as interests in specific products or shopping behaviors, using visitors’ residential ZIP codes.
• Connected TV (CTV) Personalization
  • Enhances TV advertising through location-based personalization by associating CTVs with physical addresses.
  • Offers home-based profiling for CTVs to analyze behavior, identify emerging interests, and assign ZIP code attributes to the IP-matched address of CTVs using third-party location data.
  • Enables user behavior profiling for CTVs by analyzing the behavior of devices sharing the same IP address as a CTV, inferring interests and habits from frequent POI visits.