Customer intelligence

Make the right customer decisions in real time.

Accurate, actionable customer intelligence

Access billions of insights from more than 1000 businesses across the global GBG Trust network to increase protection against identity fraud.

Receive a GBG Trust score

Receive an actionable GBG Trust score at first contact when a new prospect appears on your site.

Block fraud at first contact

Detect and reject synthetic identity fraud, identity theft, false representation and first-party fraud.

Optimise customer onboarding

Grow faster by recognising good and bad prospects, onboarding profit and rejecting future fraud costs.

Accelerate customer acquisition

Onboard hard-to-pass prospects, reducing KYC spend and friction by prioritising high-trust identities.

Businesses are joining forces to protect against identity fraud

Cybercrime is organised

Cybercriminal networks are driving a global fraud epidemic with stolen data and fake documents.

Fraud doesn't discriminate

Criminals know fraud security operates in industry silos and deploy fake identities for maximum return.

Industrial identity theft

Stolen identity data and fake documents are packaged and sold on the dark web to multiple buyers.

Join the global GBG Trust network

Share cross-industry identity intelligence with our unique identity network, bringing together over a thousand global businesses and billions of identity insights for a strong first line of defence against identity fraud.

Block fraud before it’s onboarded

Suspicious identity data anomalies and high-velocity submissions are detected in real time in the global GBG Trust score, delivering 96% identity fraud detection accuracy.

Deliver customer speed and security

GBG Trust recognises great, good and bad prospects for accurate routing of fast, slow or no-go customer onboarding journeys, minimising friction and cost for great customers or adding extra checks if it’s worth it.

Recognise every good customer

Powerful rules constantly interrogate millions of identity data records in the cross-industry network, finding positive matches and combinations so your business can recognise every good customer at the very first contact, even if their identity footprint is small.