Playable is a gamification platform designed for marketers to easily build, manage, and launch interactive game-based campaigns without coding. It offers over 40 customizable game concepts, including luck-based, knowledge-based, and skill-based formats, which can be embedded across websites, apps, in-store displays, and social media. The platform supports campaign management, branding, analytics, and integrations with marketing and CRM tools, aimed at enhancing customer engagement and driving marketing KPIs.

Key Features

No-Code Campaign Builder Create and deploy gamified marketing campaigns without technical skills.

• Intuitive frontend editor for campaign creation
• Custom landing page builder and pre-launch demo mode

Wide Variety of Game Types Choose from 40+ customizable game concepts across three categories.

• Luck-based (e.g., Spin the Wheel, Scratchcard)
• Knowledge-based (e.g., Quiz, Personality Test)
• Skill-based (e.g., Puzzle, Memory Game, Snake)

Comprehensive Integration Connect seamlessly with existing marketing technology.

• 50+ native integrations (email, CRM, analytics, storage)
• Flexible integration framework for custom needs

Branding and Customization Maintain consistent brand experiences across campaigns.

• Global settings for fonts, colors, and custom CSS
• Responsive design for all devices

Reward and Prize Management Advanced tools to incentivize and reward participants.

• Location-based prizes, mobile voucher management
• Loyalty points system integration

Analytics and Reporting Monitor and optimize campaign performance in real-time.

• Live dashboard for campaign activity
• Detailed insights on visits, registrations, engagement, and conversion

User and Access Management Control collaboration and security.

• Role-based platform access
• Manage contributor rights

Customer Support Dedicated onboarding and ongoing assistance.

• Live chat support with fast response times
• Strategic and technical support available

Benefits

Enhanced Customer Engagement Increase interaction and retention through interactive experiences.

• Immersive, memorable brand touchpoints
• Drives higher participation and loyalty

Faster Campaign Execution Accelerate time-to-market for marketing initiatives.

• Pre-built templates and easy-to-use editor
• No coding required for campaign setup

Data-Driven Marketing Gain actionable insights to refine strategy.

• Track customer journey and campaign effectiveness
• Integrate with analytics tools for deeper analysis

Brand Consistency and Flexibility Maintain on-brand experiences across all channels.

• Customizable templates and global branding settings
• Responsive for all devices and platforms