MarketIQ is GameAnalytics’ market intelligence platform designed to help studios decode the mobile games market and outperform competitors. It provides app store insights, mobile benchmarks, and creative intelligence in a single platform. MarketIQ enables teams to analyze top charts, benchmark performance, and track real‑time creative trends to power growth with data-backed decisions. The platform is fully compliant with ISO 27001, SOC 2, KidSAFE+, and ePrivacy, and is trusted by leading studios including Meta, Ubisoft, NetEase Games, Voodoo, Kwalee, Wargaming.net, XR Games, Coffee Stain, Super Sonic, Playgendary, and more.

Features

• Ad Insights Access real-time intelligence on creative trends, ad performance, and user acquisition strategies. MarketIQ enables you to: – Track competitors and uncover winning ad campaigns – Access a comprehensive database of 3 billion ads – Identify top-performing images, videos, playables, and ad copy – Compare creative performance against competitors This helps teams power growth with data-backed decisions and gain clarity on what works across performance marketing channels. • Mobile Benchmarks Measure your performance against the market with global insights covering retention, engagement, and monetization metrics. Mobile Benchmarks help studios understand: – How their metrics stack up to market standards – Whether they are hitting, exceeding, or trailing behind mobile gaming benchmarks This allows for more informed planning across UA, product, and monetization functions. • App Store Intelligence Stay aligned with industry trends by analyzing top charts and building personalized lists of tracked apps. MarketIQ provides: – Ranking data sourced directly from major app stores – Insights into category performance – Tools to monitor competitors and discover new rising titles This gives teams continuous visibility into market dynamics and publishing trends. • Trusted Security & Compliance MarketIQ meets industry-leading certifications: – ISO 27001 – SOC 2 – KidSAFE+ – ePrivacy • Trusted by Industry Leaders The platform is used by leading companies including Meta, Gamefam, Ubisoft, NetEase Games, Tap Nation, The Gang, Coffee Stain, Ovivo, Super Sonic, Playgendary, Voodoo, Kwalee, Wargaming.net, XR Games, Supercent, ZPlay, GSC Game World, Lion Studios, Paradoxum, Tastypill, and more.

Benefits

• Make Confident Growth Decisions With app store intelligence, ad insights, and benchmarks in one place, teams can validate strategies and make decisions backed by real market data. • Outperform Competitors MarketIQ’s real-time creative intelligence and store analytics allow studios to track competition proactively, understand market positioning, and find opportunities to stand out. • Optimize UA & Creative Strategy By analyzing 3B+ ads and creative patterns, teams can refine their acquisition strategy and identify content that resonates with audiences. • Benchmark Performance Accurately Teams can quickly determine how their retention, engagement, and monetization metrics compare to the global market, guiding improvements in product and LiveOps. • Reduce Research Time MarketIQ centralizes store rankings, creative intelligence, and performance benchmarks into one platform, simplifying research and analysis workflows.