Fullstory's Journey Maps tool helps you build user journeys that lead to success by connecting journey map data to real user experiences. It provides powerful tools to see every challenge and opportunity, transforming how you test, analyze, and iterate. The tool allows you to spot trends faster by providing clear, complete pictures of common user paths through your product, leveraging customer data and machine-learning technology. You can pinpoint success and friction by pairing journey mapping with features like funnels, conversions, and segments to highlight successful user paths and address pain points. Additionally, you can understand the 'why' behind the 'what' by watching user sessions to connect data analysis with real customer experience. Fullstory's behavioral data generates a complete and reliable picture of user journeys, tracking key metrics over time, and its automatic and retroactive data capture allows teams to quickly see the data needed to make impactful changes.

Features:

• Spot trends faster: Get clear, complete pictures of the common paths users take through your product by leveraging customer data and proprietary machine-learning technology.
• Pinpoint success and friction: Pair journey mapping with features like funnels, conversions, and segments to highlight what paths your super (and not-so-super) users are taking to set everyone up for success by identifying and addressing customer pain points.
• Get the “why" behind the “what”: Watch user sessions to connect data analysis with real customer experience and understand the full reason why users are taking specific journey paths.
• Insights you can act on: Data insights are greater when you get the full story. Creating a user journey map with our platform's capabilities makes each subsequent step crystal clear.
• Implementation without instrumentation: When you don’t rely on instrumentation, you can get started more quickly. Automatic and retroactive data capture means teams start seeing the data you need to make impactful changes right away.
• Autocapture the unknown: Never let another data point slip through the cracks. Only the complete data picture can reveal every unknown issue and opportunity.
• Data you can trust: Fullstory’s powerful behavioral data generates the most complete and reliable picture of the journeys your users are taking, and tracks key metrics over time.