
Fullstory Heatmaps: Decipher user behavior with easy-to-interpret heatmaps. See what catches users’ eyes and prioritize hypothesis testing.
Vendor
Fullstory
Company Website

Long description: Fullstory Heatmaps provide insightful data built on a powerful platform, enabling everyone from software engineers to brand marketers to easily decipher user behavior. This tool allows you to check the pulse of any page on your site or app to see how users are navigating and exploring your content. You can validate design and messaging by watching where users respond as expected or click astray, identifying issues and wins with top navigation, page hierarchy, buttons, and more. Fullstory Heatmaps also help prioritize hypothesis testing by examining scrolls and clicks, detecting areas ripe for optimization, and facilitating collaboration with your team to ideate solutions. With clear heatmaps, you can see the 'why' behind user behavior patterns and draw insights from data you can trust, inspecting specific user segments to answer critical questions about user interactions. Fullstory’s heatmaps give a clear picture of user engagement without confounding factors, helping you uncover issues and growth opportunities.
Features:
- See what catches users’ eyes: Check the pulse of any page on your site or app to see how users are navigating and exploring your content.
- Validate design and messaging: Watch where users are responding as expected or clicking astray to identify issues (and wins) with top navigation, page hierarchy, buttons, and more.
- Prioritize hypothesis testing: Examine scrolls and clicks, detect areas ripe for optimization, and collaborate with your team to ideate solutions.